South Korea combines near-universal smartphone ownership, a highly competitive examination culture and rapid uptake of generative artificial intelligence (AI). This combination invites a pressing question: does easy acc…
This study investigates the relationship between Korean consumers’ need for uniqueness and self-monitoring and the purchase intention of luxury brands. 59 Koreans participated in the survey using the Pearson correlation…
Wastewater treatment refers to the removal or degradation of toxic pollutants, microorganisms, and harmful contaminants from the water through conventional physical, biological, and chemical treatments. A large volume o…
Microalgae are represent a group of photosynthetic prokaryotes as cyanobacteria and eukaryotes as other group of algae, which can colonize various habitats including terrestrial environment. Macroscopic biofilms were co…
This current paper aims to understand the basic and different marketing strategy of Domino’s Pizza in India and how they develop their business sense in the process of doing business in India. Based on 4Ps marketing mix…
This comparative study examines why Instagram has achieved greater cultural proximity to Korean Generation Z users compared to Facebook. Through a mixed-methods approach combining surveys (N=385), semi-structured interv…