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Multidisciplinary Journal For Advance Research
Review ArticleVol. 1, No. 1 (2026)pp. 48-49Open access

DOMINO’S MARKETING STRATEGIES IN ONE OF THE MOST DIVERSE COUNTRIES IN THE WORLD: INDIA

Fahim Ul Alam Mallick1

  1. Department of International Business, Keimyung University, South Korea

Abstract

This current paper aims to understand the basic and different marketing strategy of Domino’s Pizza in India and how they develop their business sense in the process of doing business in India. Based on 4Ps marketing mix approached and comparative analysis from the secondary data, this study tried to explore Domino’s marketing strategies in India. Furthermore, this study also tried to understand Domino’s international and multinational marketing mix based on localization approach through 4Ps (Price, Place, Product and Promotion).

Keywords

Marketing mix4PsDomino’s PizzaIndia

How to cite

Mallick, F. U. A. (2026). DOMINO’S MARKETING STRATEGIES IN ONE OF THE MOST DIVERSE COUNTRIES IN THE WORLD: INDIA. Multidisciplinary Journal For Advance Research, 1(1), 48-49. https://doi.org/In progress

Licence

© The Author(s). Published by Multidisciplinary Journal For Advance Research under the CC BY 4.0 licence, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.